12 Marketing Trends To Take Advantage Of This Year
The world of marketing is constantly changing, especially in the modern era of social media, automated ad tech and audience analytics. Brands need to stay on top of these changes to successfully reach their audiences, especially as consumers become savvier and more skeptical of advertising.
Because the members of Forbes Communications Council live and breathe marketing every day, we asked them what today’s marketers can expect to see on the horizon this year. From technology like virtual reality and artificial intelligence to overall strategies like influencer and account-based marketing, here’s how you can take advantage of the latest trends.