There is no future for digital marketing
First, let’s get one thing straight. There is no future for digital marketing. Period.
Don’t get me wrong, I believe we’ll always see marketing on digital and mobile platforms. In fact, I think companies who aren’t already on these platforms may be so far behind, they’ll never catch up–becoming the dinosaurs whose carcasses we’ll find in a distant future at the bottom of some metaphysical tar pit.
What I mean is that all marketing is now, and forever will be digital marketing. Or, at a minimum, digital-first marketing. And the implications of this statement are far-reaching; impacting the way we train and criterion we use in hiring and evaluating marketing professionals.