As the pioneer and first to market on offering daily restaurant deals, was missing one key ingredient to grow market share and revenue. After conducting research, data analytics, and an extensive segmentation analysis, and finally an exercise in brand architecture, the agency provided a comprehensive marketing strategy that created a differentiating marketplace position, brand personas, digital image library, and graphic standards that clearly communicated “Best Deal Every Meal”. Building on this momentum, the agency created individualized communications based on segment and purchase behavior by driving the launch of the mobile app and other digital medial efforts. These key agency ingredients have contributed to the company becoming the largest daily deal-dining site around.

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