Serving the unbanked and under banked ACE needed to look at alternative ways to differentiate in a highly competitive environment and drive traffic to storefronts. The agency created a strategy that aligned the brand with key insights learned about purchase habits of their customers. The validity of research made way for development of a comprehensive campaign to support a brand relaunch. The ongoing integration of messaging using OOH, animated digital shorts, on and offline promotional programming, merchandising and cross selling of product drove huge increases in applications and loan conversions. Subsequent activity included strategic support and execution of new product launches on and offline.