Office Depot

Swimming in a sea of sameness, Office Depot was challenged with protecting market share and increasing comps in its most profitable revenue category – Ink. Working with vendor partners for funding and prizes, the agency created an integrated national campaign supported by aggressive online, offline, and traditional media that instantly rewarded small and medium sized businesses for product purchases. The campaign was the largest and most successful promotion of its time. Additional work included other promotional vendor programs and new product launches.