As the pioneer and first to market on offering daily restaurant deals, restaurant.com was missing one key ingredient to grow market share and revenue After conducting research, data analytics and an extensive segmentation analysis and finally an exercise in brand architecture, we provided a comprehensive marketing strategy that created a distinct and differentiating marketplace position, brand personas proprietary digital image library and graphic standards that clearly communicate “Best Deal Every Meal”. Building on this momentum, the agency created individualized communications based on segment and purchase behavior and driving the launch of the mobile app and other digital medial efforts. These key agency ingredients have contributed to the company becoming the largest daily deal dining site around.
Swimming in a sea of sameness, Office Depot was challenged with protecting market share and increasing comps in its most profitable revenue category. Ink. Working with vendor partners for funding and prizes, the agency created an integrated national campaign supported by aggressive on and offline and traditional media that instantly rewarded small and medium sized businesses for product purchases. This campaign was considered the largest and most successful promotion of its time. Additional work included vendor programming as well as several new product launches.
Objective: Increase awareness of CBOT Finacial Products among Institutional Investors and Traders.
Results: Exchange volume in SWAPS and Treasury products increased significatly throughout duration of the campaign vs. pre and post measured activity
As the first all-electronic exchange for trading futures on equities OneChicago required a comprehensive launch plan that introduced a new style of trading. Creating corporate identity, web design and a successful brand building campaign established a powerful market presence. Subsequent programs targeted at institutional and individual traders were directly related to year over year record setting exchange volumes.
Serving the unbanked and under banked ACE needed to look at alternative ways to differentiate in a highly competitive environment and drive traffic to storefronts. The agency created a strategy that aligned the brand with key insights learned about purchase habits of their customers. The validity of research made way for development of a comprehensive campaign to support a brand relaunch. The ongoing integration of messaging using OOH, animated digital shorts, on and offline promotional programming, merchandising and cross selling of product drove huge increases in applications and loan conversions. Subsequent activity included strategic support and execution of new product launches on and offline.
As small publicly traded company was losing share to an ever growing number of online medical data providers. Creating and launching a new name and identity package as well as repositioning the company and developing a highly targeted integrated advertising and lead generation and brand building campaign complete with search and other online tactics gave DMD an increased and credible marketplace while generating high quality leads and increased sales.
It’s a tradition that Jeep owners give the thumbs up when passing each other on the road and that’s exactly what we received after designing a new look and format for selling Jeep aftermarket products. Complete with awesome “Everything Jeep” graphics stories, tips and tricks from fellow Jeep enthusiasts this on line and offline catalogue provided the torque and deep level of engagement owners’ love when buying Jeep accessories. It’s a whole new way of selling with sales through the roof.
Orders from the top directed the Sears Craftsman tool Group to launch a line of industrial tools for commercial and Government contractors. Designing and organizing a 200+ page digital and off line catalogue with over 5000 items and sell in materials hammered home Sears commitment to successfully exploring new channels of distribution.
Knowing exactly when, where and how a customer will purchase office supplies and services is never an easy task. However, the agency demonstrated a way to use state of the art technology to drive top line revenue through an animated and branded desktop application that made on line ordering only a click away. Unlike other desktop applications, the technology had unique functionality that brought content “to life” by tracking purchase behavior and activity and providing highly targeted, relevant and timely communications to customers. This offered customers an easy way to interact and build a relationship with the brand.
